How to Find the Perfect Business Name for Your Brand

Choosing a business name is one of the most important decisions you’ll make when starting a new business. It’s your brand, your identity, and the first thing people will see when they encounter your business. So it’s important to get it right.

One of the first steps in choosing a business name is to search for names that are already taken. This will help you avoid accidentally infringing on someone else’s trademark or copyright. There are a few different places you can search for business names:

  • Your state’s Secretary of State website. This is the most comprehensive place to search for business names, as it will include all of the businesses that are registered in your state.
  • The United States Patent and Trademark Office (USPTO) website. This website allows you to search for trademarks that have been registered with the USPTO.
  • Domain name registrars. These companies sell domain names, which are the addresses of websites on the internet. You can search for domain names that are available for purchase to see if they are also available as business names.

Once you’ve searched for business names that are already taken, you can start brainstorming ideas for your own name. Here are a few things to keep in mind when choosing a business name:

  • Make it memorable. Your business name should be easy to remember and pronounce.
  • Make it relevant to your business. The name should give people an idea of what your business does.
  • Make it unique. You want your business name to stand out from the competition.
  • Make it available. Make sure the name is available as a domain name and as a business name in your state.

Once you’ve come up with a few business name ideas, you can do a final check to make sure they are available. You can also get feedback from friends, family, and potential customers to see what they think of your choices.

Choosing a business name is a big decision, but it’s one that’s worth taking the time to get right. By following these tips, you can choose a name that will help your business succeed.

Here are some additional tips for searching for a business name:

  • Use keywords related to your business. This will help people find your business when they search for those keywords online.
  • Keep your name short and simple. The easier it is to remember and pronounce, the better.
  • Use a name that is available as a domain name. This will make it easier for people to find your website online.
  • Register your business name with the Secretary of State. This will help protect your business from trademark infringement.


Choosing a business name is an important step in starting a new business. By following these tips, you can choose a name that will help your business succeed.

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